Built through organic content, editorial strategy and community.

65K

Organic follower aquisition

A different route into marketing.

My professional background is in Legal Operations, where I learned to manage complex projects, build efficient processes and work across international teams.

Then I started working on Troya, an independent LATAM football media project.

What began as a side project quickly became the place where I discovered what I enjoy most, which is understanding audiences, finding strong stories and turning them into content people want to watch, discuss and share.

Today, I’m looking to bring that combination of structure, creativity and audience thinking into a marketing role.

I lead organic content, editorial planning and community development for Troya across social platforms and web.

• Content strategy

• Community management

• Editorial

• Short-form video

• Organic growth

• Analytics

Building an audience from zero.

Troya entered one of Latin America’s most passionate football markets without an existing audience.

The challenge wasn’t simply publishing football news.

We needed to understand what Colombian football fans genuinely cared about and create formats capable of consistently earning attention organically.

Some of the content you can see from me.

I'm currently open to remote opportunities in content, community and organic marketing.

Marco Iannaccone

Digital Growth & Sports Content Lead

Direct Contact

marcoiannaccone40@gmail.com

+359 899 2818 25

© 2026 Marco Iannaccone-Available for remote sports media and digital growth leadership.